Case study
Gratitude as a cooperative economy
Web3 gifting platform where rituals, not speculation, keep the token alive.
- Timeline18-week build
- PlatformNext.js + Solidity
- Release modeInvite-only cooperative launch
Appreesh is a gratitude co-op backed by smart contracts, but guided by real human rituals. We co-founded the product, choreographed the brand, and built the launch kit so communities could circulate thank-yous without defaulting to extractive mechanics.
Every surface—from onboarding to treasury dashboards—runs with deliberate contrast and clarity. Tokens move with purpose, founders steward the loop, and contributors see value beyond price swings.
Quick facts
- Partner
- Appreesh Cooperative
- Practices
- Product direction · Protocol design · Brand + score
- Platform
- Next.js front end · Solidity contracts · The Graph analytics
- Timeline
- 18-week build and invite-only launch
- Release mode
- Tokenized gratitude rituals for creative communities
Rituals over speculation
Token flows tied to gratitude prompts, peer nominations, and season-based unlocks keep the treasury human.
Wallet onboarding without fear
Guided onboarding walks newcomers through custodial or self-custody paths while translating crypto jargon into plain language.
Transparent treasury dashboards
Live dashboards show inflows, outflows, and participation metrics so the community sees exactly how value circulates.
Launch kits with music
A composed score, brand system, and storytelling scripts let stewards host gratitude ceremonies online or in-person.
Discovery
We workshopped why gratitude needs a protocol. Personas from artists, DAOs, and co-ops defined success as sustained appreciation—not yield.
Those insights shaped the manifesto, cooperative charter, and token policy so every future feature ladders up to the same promise.
Design
Game designers, economists, and choir directors (yes, really) pressure-tested the ritual flow: request, nominate, celebrate, allocate.
Smart contracts track issuance and burn while UX keeps the loop legible—steps, status, and gratitude stories stay side-by-side.
Build + Launch
We developed the Next.js front end, Solidity contracts, subgraphs, and admin console, then ran dry-runs with 40 founding members.
The launch kit—brand film, score EP, ceremonial scripts, and analytics board—gave stewards everything needed to run the first gratitude season.
Process cadence
- 01
Cooperative discovery
Workshops, policy drafting, and legal consultations to define membership and token flow.
- 02
Experience + protocol design
Service blueprints, UX flows, and smart contract architecture working in tandem.
- 03
Build + audit
Front-end, contract development, third-party audits, and data pipeline instrumentation.
- 04
Launch stewardship
Ritual facilitation, playbook training, and analytics tuning through the first season.
Deliverables
Everything ships together so partners can command the release in one decisive moment.
- Token protocol
Issuance + burn contracts, multi-sig treasury controls, and governance parameters.
- Member experience
Wallet onboarding, gratitude feed, nomination flows, and ceremony scheduler.
- Analytics + reporting
Subgraph-powered dashboards, cohort analysis, and alerting for stewards.
- Brand + score
Visual system, typography, sonic palette, and launch EP for gratitude gatherings.
- Steward playbook
Ceremony scripts, content kits, and post-season review templates.
We didn’t need another hype token—we needed a ritual. This build made the gratitude economy feel tangible from day one.